Masan Group is one of Vietnam’s largest and most dynamic diversified FMCG companies, renowned for its leadership in branded food, beverage, and retail sectors. Established in 1996 and headquartered in Ho Chi Minh City, Masan operates through five core business segments: Branded Consumer Products, MEATLife, High-Tech Materials, Consumer Retail, and Others. Masan Consumer, its flagship division, manufactures and distributes a wide range of trusted products including soy sauce, fish sauce, chili sauce, instant noodles, instant coffee, cereals, bottled beverages, processed meat, and beer. Iconic brands under its umbrella include CHIN-SU, Omachi, Kokomi, Vinacafé, Wake-up 247, Nam Ngu, and Vinh Hao. With a vision to be in every Vietnamese household and at least one product in every household globally, Masan has built a robust distribution network and grown its portfolio to serve the evolving needs of 90 million Vietnamese consumers. The company is committed to innovation, quality, and sustainability, and is recognized as a symbol of national pride and a benchmark for excellence in Vietnam’s FMCG industry.