Wake Up is a leading Vietnamese coffee and energy drink brand developed by Masan Consumer Holdings, one of Vietnam’s largest FMCG companies. The Wake Up portfolio features a diverse range of products tailored to different consumer needs, including instant coffee mixes and innovative coffee-flavored energy drinks. Wake Up Café Saigon, the brand’s flagship instant coffee, is made from aromatic Vietnamese coffee beans and milk powder, delivering a fragrant, creamy cup that energizes mornings and supports productivity throughout the day. The brand also offers Wake Up 247, a coffee-flavored energy drink enriched with taurine, inositol, vitamins B3, B6, and B1, designed to quickly boost energy, enhance concentration, and help consumers overcome fatigue.

Wake Up products are manufactured using modern, quality-controlled processes and are available in convenient packaging for home, office, or on-the-go use. The brand has recently partnered with Manchester City Football Club, further strengthening its presence in Vietnam and across Southeast Asia. Wake Up is recognized for its affordability, quality, and commitment to energizing consumers every day.