M&M’s is a globally iconic confectionery brand, best known for its colorful, candy-coated chocolate pieces with the signature “m” stamped on each one. Founded in 1941 by Forrest E. Mars, Sr. in the United States, M&M’s has grown into one of the world’s most recognizable and best-selling chocolate brands, available in over 100 countries and celebrated for its fun, playful identity and strong brand loyalty.

In Asia, M&M’s has established a significant presence, with the first M&M’s World store in the region opening in Shanghai—featuring the “Great Wall of Chocolate,” a massive candy wall with 132 tubes of M&M’s in 22 colors and three varieties: milk chocolate, peanut, and almond. The brand is especially popular in China, where it is available in bulk packaging for wholesalers and supermarkets, as well as in unique, regionally inspired merchandise and promotions. M&M’s continuously adapts to local tastes and market trends, ensuring its appeal across generations and cultures.

The brand’s marketing strategy focuses on experiential retail, digital engagement, and sustainability, making it a favorite for both children and adults seeking a sweet, shareable treat. With its vibrant colors, innovative flavors, and strong global recognition, M&M’s remains a top choice for FMCG distributors and retailers across Asia and beyond.