Trident is a globally recognized brand of sugar-free chewing gum, now owned by the Italian-Dutch company Perfetti Van Melle. Originally introduced by American Chicle in 1960 and later acquired by Warner-Lambert, Trident became famous for its dental health benefits, often marketed with the slogan: “Four out of five dentists surveyed recommend sugarless gum for their patients who chew gum”. The brand was created in response to the rise of artificial sweeteners, using saccharin instead of sugar to offer a healthier chewing gum option.

Trident gum is available in a wide variety of flavors, including Cherry, Spearmint, Cinnamon, and Mentholyptus, and is sold in multiple formats such as blister packs and jars. The gum is known for its long-lasting flavor and is popular for freshening breath and supporting oral health. In Asia, Trident is distributed by major FMCG companies and is available in countries like Vietnam, where it is offered in both classic and innovative flavors. Trident stands out for its strong brand heritage, commitment to dental wellness, and adaptability to local market preferences.