Downy is a globally recognized fabric softener and laundry care brand, owned by Procter & Gamble (P&G), and trusted for its ability to deliver long-lasting freshness, softness, and fabric protection since its introduction in the US in 1960. In Vietnam and throughout Asia, Downy has become a household staple, with a wide variety of product lines tailored for different needs—including hand and machine washing, sensitive skin (such as Downy Baby Pure), sportswear (Downy Expert), and premium scent experiences (Downy Parfum Collection).

Downy’s main product is its fabric softener, available in liquid form and a range of fragrances such as Sunrise Fresh, Passion, Garden Bloom, and Sun Blossom. These variants are designed to keep clothes smelling fresh, reduce static cling, prevent stretching and color fading, and protect fabrics from pilling and fuzz. The brand is especially noted for innovative features like Dual Perfume Microcapsules (PMC) in the Parfum Collection, which release bursts of scent as clothes move, ensuring all-day freshness.

Downy products are produced in Vietnam for both domestic and export markets, with export-ready packaging and a reputation for quality that makes them popular across Southeast Asia, the Middle East, and Africa. Downy’s consistent performance, appealing scents, and strong brand recognition make it a top choice for wholesalers, retailers, and families seeking reliable, high-quality laundry care solutions.