Pantene is a world-leading hair care brand, now owned by Procter & Gamble, and is recognized for its science-backed formulas and innovative approach to hair health. Originating in 1945 from Swiss drug company Hoffmann-La Roche, Pantene was inspired by the ingredient panthenol, which delivers exceptional nourishment and repair to damaged hair. The brand quickly became a premium choice across Europe before expanding globally, with its iconic gold-capped bottles and the famous tagline, “Don’t hate me because I’m beautiful,” cementing its place in pop culture.

Pantene’s core technology is its Pro-Vitamin B5 (panthenol) formula, which strengthens, adds shine, and repairs hair from within. The brand offers a comprehensive range of products for all hair types and concerns, including shampoos, conditioners, leave-in treatments, hair masks, and specialized lines such as Bond Repair, Grow Strong, Lift & Volume, and Menopause Hair Biology. These innovations address everything from split ends and breakage to thinning hair and scalp sensitivity.

In Asia, Pantene holds a remarkable 17.5% market share, reflecting its strong consumer loyalty and adaptability to diverse hair needs. The brand’s commitment to research and development, combined with powerful marketing campaigns featuring celebrity ambassadors across the region, ensures its continued leadership in the competitive hair care market. Pantene’s mission is to empower everyone to achieve healthy, beautiful hair—and to shine from within, wherever they are in the world.