Secret is a leading American brand of women’s antiperspirant and deodorant, manufactured by Procter & Gamble (P&G) and recognized as the first female deodorant launched in 1956 after over a decade of research. Secret has grown to become the #1 clinical antiperspirant and most awarded whole body deodorant brand in the United States, offering trusted wetness and odor protection that moves with women throughout their day, from workouts to meetings and special events.

Secret’s product range includes over 55 different antiperspirant and deodorant options, such as Clinical Strength, Aluminum Free, and the innovative Whole Body Deodorant, which is formulated for use on underarms, underboobs, thighs, privates, and feet. The brand is committed to cruelty-free practices and is certified PETA cruelty-free, with no animal testing. Secret is also recognized for its plant-based, aluminum-free formulas and clinical dry sprays that provide up to 10 hours of overnight protection and help manage symptoms like hot flashes and night sweats during menopause.

With a legacy of empowering women through superior protection and confidence, Secret continues to innovate with seasonal collections, such as the Summer Fizz Scent, and remains a top choice for women seeking reliable, fresh, and effective personal care solutions. Secret is available at major retailers and online, and is part of P&G’s global portfolio of trusted brands.