Red Bull is the world’s leading energy drink brand, created and owned by Red Bull GmbH, with a market share of 43% as of 2020 and ranking as the third most valuable soft drink brand globally, behind Coca-Cola and Pepsi. Originating from Thailand’s Krating Daeng, Red Bull was adapted for Western markets by Austrian entrepreneur Dietrich Mateschitz, who carbonated the formula and launched it internationally in 1987. The brand is known for its iconic blue and silver can, the slogan “Red Bull Gives You Wings,” and its association with extreme sports, music, and high-energy events.

Red Bull’s formula contains caffeine, taurine, and B-vitamins to deliver instant energy and focus, making it popular among athletes, students, and professionals. In Asia, Red Bull is available in various local flavors and formats, such as the 150ml short can in Vietnam and special editions like Coconut in Singapore and Lime in Australia. The brand maintains its market leadership across many Asian countries, including Vietnam, China, Malaysia, Singapore, Laos, and Cambodia, by continuously adapting products to local tastes and consumer needs.

Red Bull’s strong brand recognition, innovative marketing, and consistent product quality make it a top choice for distributors, retailers, and consumers seeking a reliable energy boost.