EST is a dynamic and innovative soft drink brand originating from Thailand, best known for its flagship product, est Cola. Manufactured by Sermsuk Public Company Limited and later acquired by ThaiBev, EST has quickly become one of the most recognized local cola brands in the country. The brand stands out with its bold, refreshing taste—blending rich brown sugar sweetness and a crisp, fizzy finish—inspired by popular Asian spices such as cinnamon, cloves, and cola nuts. EST’s product range has expanded to include est Cola, est Sugar Free, and a variety of fruit-flavored sodas like est Play (orange, cream soda, strawberry, grape berry, lychee-pear, and lemon-lime). With trendy packaging and a vibrant marketing approach featuring top Asian celebrities, EST targets the new generation of consumers, offering unique, refreshing beverages for every occasion. EST drinks are widely available across Thailand and are gaining popularity in other Asian markets, making them a standout choice in the region’s competitive FMCG beverage sector.