First introduced in 1994 and owned by PepsiCo, Aquafina is one of the world’s best-selling brands of purified bottled water, established to compete directly with Coca-Cola’s Dasani. The brand distinguishes itself through a rigorous seven-step purification process called HydRO-7, which utilizes charcoal filtration, ultraviolet light, and reverse osmosis to remove minerals and impurities that can affect taste. Unlike spring water brands that source from underground aquifers, Aquafina typically originates from local municipal tap sources before undergoing its extensive treatment, ensuring a consistent, “pure” flavor profile across all geographic markets. As a cornerstone of PepsiCo’s non-carbonated portfolio, the brand has recently shifted its focus toward sustainability by introducing aluminum cans and lightweight plastic packaging to reduce its environmental footprint while maintaining its status as a ubiquitous staple in the global beverage industry.