Owned by San Miguel Food and Beverage through its subsidiary Monde Nissin (primarily in the Philippine market), AFC—or American Fresh Crackers—is a widely popular line of wheat-based crackers known for their light, crispy texture and savory profile. Unlike sweet biscuits, AFC crackers are often marketed as a versatile, health-conscious snack, frequently featuring flavors like Vegetable, Wheat, and Onion to appeal to consumers looking for a “cleaner” alternative to chips. The brand has built a strong presence across Southeast Asia by positioning itself as the ideal accompaniment for tea, coffee, or light toppings, maintaining its status as a pantry staple through consistent quality and a distinctively airy, multilayered crunch.