Colgate is a globally dominant brand in oral care, best known for its toothpaste, and is a flagship of the Colgate-Palmolive Company, a multinational consumer goods leader headquartered in New York City. Founded in 1806 by William Colgate, the company began as a soap and candle manufacturer but has since evolved into a powerhouse in oral care, personal care, home care, and pet nutrition. Today, Colgate operates in over 80 countries and sells products in more than 200 countries and territories.

Colgate is especially strong in Asia, where it is the most chosen brand in oral care, leading the market in 18 countries including India, Thailand, and Malaysia. Its products are chosen over 2.1 billion times annually in Asia, with a household penetration exceeding 62%—making it the most chosen health and beauty brand on the continent. The brand offers a wide range of products, from whitening and sensitive toothpaste to children’s and advanced formulas with charcoal or hydrogen peroxide.

Colgate’s success is built on continuous innovation, science-driven solutions, and a strong commitment to sustainability and community health, including initiatives like dental education programs for children worldwide. The company’s leadership in toothpaste and its expanding presence in digital and e-commerce channels ensure its ongoing growth and relevance in Asia and beyond.