Oishi is a leading FMCG brand originally from the Philippines, now recognized as a powerhouse across Asia for its wide range of snacks, ready-to-drink (RTD) teas, and innovative beverages. The name “Oishi”—meaning “delicious” in Japanese—reflects the brand’s commitment to great taste and quality. In Vietnam, Oishi holds a significant 10.7% market share in the snack sector, driven by its emotional connection with consumers, localized flavors, affordable micro-pack sizes, and extensive distribution from school canteens to supermarket chains.

Oishi’s success is rooted in its ability to adapt products to local tastes, ensuring familiarity and mass appeal. The company is also a market leader in RTD tea in Thailand, consistently ranking as the top brand for over a decade. Oishi continues to innovate with new product launches, health-focused ingredients, and playful branding that resonates with Gen Z and Millennials. With factories across Southeast Asia and a strong presence in China, Vietnam, Thailand, and beyond, Oishi is a trusted name in the fast-growing Asian FMCG sector.