Oral-B is a world-leading American brand of oral hygiene products, now owned by Procter & Gamble, and is available in over 150 countries. The brand’s extensive range includes manual and electric toothbrushes, toothpaste, mouthwashes, floss, oral irrigators, and interdental products for adults and children. Oral-B was founded in 1950 by Dr. Robert Hutson, a periodontist who developed the first toothbrush with soft, end-rounded bristles to improve dental health at home.

Oral-B is especially renowned for its innovative electric toothbrushes, such as the iO Series, which feature oscillating-rotating technology, smart pressure sensors, A.I. recognition, and 3D teeth tracking for a dentist-inspired clean. Clinical studies show that Oral-B’s electric toothbrushes remove significantly more plaque and improve gum health compared to manual toothbrushes and even premium sonic competitors. The brand also offers multiple cleaning modes—including daily clean, sensitive, whitening, gum care, and deep clean—allowing users to personalize their oral care routine.

In Asia, Oral-B is a key player in the booming electric toothbrush market, with China now the world’s largest market for these products. Oral-B is expanding its presence by targeting younger consumers, offering advanced technology, and supporting inclusivity and accessibility in oral care. With a strong reputation for quality, innovation, and dentist recommendations, Oral-B remains a top choice for consumers seeking reliable and effective oral hygiene solutions worldwide.