Safeguard is a leading global personal care and hygiene brand owned by Procter & Gamble (P&G), best known for its antibacterial soaps and hand wash products. Launched in the United States in 1963, Safeguard has grown into P&G’s largest global personal care brand, trusted by families in over 15 countries across Asia, Europe, Africa, and Latin America. The brand is especially popular in Asia, including Vietnam and the Philippines, where it is recognized for its effective germ protection and doctor-recommended formulations.

Safeguard offers a wide range of products, including bar soap, liquid hand soap, body wash, and hand sanitizer, available in various scents and sizes such as Citrus Fresh, Floral Pink with Aloe, Fresh Green, Pure White, and Soft Care. Its antibacterial formula is clinically proven to remove up to 99% of germs, making it a top choice for daily hand and body washing for all ages. Safeguard is also committed to promoting good hygiene habits through educational programs and partnerships, such as its involvement in Global Handwashing Day, which has reached millions of children worldwide.

With its strong reputation for quality, innovation, and family health, Safeguard remains a trusted and essential brand for wholesalers, retailers, and consumers seeking reliable hygiene solutions across Asia and beyond.