Clear is a globally renowned anti-dandruff shampoo brand owned by Unilever, originating in Italy in 1975 and relaunched as Clear in 1982. Recognized for its science-driven approach, Clear specializes in advanced scalp care technology and is now the world’s best-selling shampoo for men and the No.1 anti-dandruff brand in three of Unilever’s largest haircare markets: Southeast Asia, Brazil, and Turkey.

Clear’s products are available in over 60 countries and are tailored to address a wide range of scalp issues—from dandruff and itchiness to hair fall and oiliness—using innovative formulas enriched with ingredients like niacinamide, sunflower seed oil, and glycine to strengthen the scalp barrier and prevent recurring problems. The brand is especially strong in Asia, where it offers solutions customized for both men and women, with its Clear Men Cool Sport Menthol shampoo being a global bestseller.

Clear’s value proposition is “Nothing to Hide,” emphasizing confidence through healthy, dandruff-free hair. With celebrity endorsements and a robust presence in Vietnam and other Asian markets, Clear is a trusted choice for consumers seeking effective, high-tech scalp care solutions.