Lifebuoy is the world’s leading germ protection soap brand, owned by Unilever and sold in over 50 countries, with a mission to make quality, affordable hygiene products accessible to all and to promote healthy handwashing habits. Founded in 1894 in England, Lifebuoy was created to help combat cholera and has since become synonymous with cleanliness, protection, and social impact—reaching over 1 billion people with hand hygiene education initiatives since 2010.

Today, Lifebuoy’s product range includes iconic soap bars, body washes, hand washes, hand sanitizers, and specialty lines such as Detox Charcoal & Mint, Matcha & Bitter Melon, Honey & Turmeric, and Mild Care formulas, all designed to protect families from harmful germs and support overall health. In Vietnam and across Asia, Lifebuoy is a household staple, offering advanced germ protection, natural ingredients, and innovative formats for daily use in homes, schools, and public spaces.

Lifebuoy’s commitment to innovation and social responsibility—such as partnerships with telehealth providers and AI-powered handwashing education—reinforces its leadership in the hygiene sector and its trusted reputation among consumers in Asia and beyond.