OMO is a leading global laundry detergent brand owned by Unilever, widely recognized for its outstanding cleaning power and deep market penetration, especially in Asia. In Vietnam, OMO dominates the laundry detergent market, accounting for over 60% of sales and reaching 98% of households at least once. The brand is trusted for its ability to remove tough stains—like grease, mud, and paint—without fading colors, making it suitable for both hand and machine washing.

OMO offers a comprehensive range of products, including washing powder, liquid detergent, and laundry capsules, each available in various sizes to meet diverse consumer needs. Its product lines are designed for different washing methods and specific requirements, such as OMO Matic for washing machines, OMO Comfort for added softness, and OMO Sensitive for those with delicate skin. The formulations incorporate biodegradable ingredients and natural essential oils, ensuring safety for users and the environment while leaving clothes with a long-lasting, pleasant fragrance.

OMO’s success is also driven by strong marketing campaigns, such as “Dirt is good,” which encourages children to explore and play without fear of stains, and initiatives supporting social and environmental causes. The brand is exported to countries like the Philippines, Australia, Malaysia, Singapore, and Japan, further strengthening its presence in the Asia-Pacific region. With innovative packaging, consistent quality, and a commitment to community values, OMO remains a top choice for families, wholesalers, and retailers seeking reliable and effective laundry solutions.