arizona

Founded in 1992 by Don Vultaggio and John Ferolito in Brooklyn, AriZona Beverages is a titan of the American drink industry, best known for its “Big Can” iced teas and distinctive Southwestern-inspired aesthetic. Despite global inflation, the brand has achieved cult status by stubbornly maintaining its flagship 99-cent price point for its 23-ounce cans, a feat managed through lean marketing and high-speed manufacturing rather than traditional advertising. While the company famously began as a 50-50 partnership, a protracted legal battle concluded in 2015, leaving the Vultaggio family as the sole private owners and operators. Today, AriZona maintains a massive market share with a diverse portfolio that includes its best-selling Green Tea with Ginseng and Honey, the Arnold Palmer line, and recent expansions into snacks and hard seltzers, all while remaining an independent, family-run alternative to corporate beverage conglomerates.
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