C4 Archives | M-Pacific Import Export Joint Stock

C4 Energy is a high-performance functional beverage brand owned by Nutrabolt, a global leader in active health and wellness. Originally a spin-off from the world’s #1 selling pre-workout powder, C4 debuted as a ready-to-drink beverage in 2018 and has since become one of the fastest-growing energy brands in the market. Its products—including C4 Performance Energy, Smart Energy, and Ultimate—are distinguished by “better-for-you” formulations that feature clinically studied ingredients like CarnoSyn® beta-alanine for muscular endurance and Cognizin® for mental focus, all while remaining sugar-free. Beyond the gym, the brand has achieved massive mainstream appeal through a strategic 30% equity partnership with Keurig Dr Pepper and high-profile licensing collaborations with iconic confectionery brands like Skittles, Starburst, and Jolly Rancher. By blending “hardcore” athletic credentials (including NSF Certified for Sport status) with lifestyle-driven marketing involving the WWE and NBA teams, C4 has successfully redefined the energy drink category as a tool for both physical peak performance and everyday cognitive clarity.