Owned by the British-Dutch consumer goods giant Unilever, Clear is a global leader in the anti-dandruff hair care market, originally launched in 1975 as “Clinic” before rebranding to its current name in 1982. The brand distinguished itself by moving away from purely medicinal marketing, instead positioning itself as a premium scalp-care expert that utilizes advanced technologies like “Triple Anti-Dandruff Technology” and niacinamide to strengthen the scalp’s natural barrier. A pioneer in gender-specific formulations, Clear launched the first-ever range specifically engineered for the male scalp—which is more prone to oiliness and dandruff—and has since become the world’s number one men’s shampoo brand. With a presence in over 60 countries and a long history of high-profile celebrity partnerships—most notably with football legend Cristiano Ronaldo—Clear continues to dominate international markets by evolving into a “scalpceuticals” brand that addresses diverse needs from hair fall to deep detoxification.