Owned by Keurig Dr Pepper in the United States and distributed internationally by various partners like The Coca-Cola Company, Dr Pepper is the oldest major soft drink brand in America, created in 1885 by pharmacist Charles Alderton in Waco, Texas. It is famous for its unique, “indescribable” flavor profile—famously composed of a secret blend of 23 flavors—which avoids the standard classifications of cola or root beer. The brand has cultivated a loyal cult following through its quirky marketing campaigns, such as the “I’m a Pepper” slogan and the more recent “Fansville” series, positioning itself as the drink for those who celebrate individuality. With a lineup that includes popular variants like Dr Pepper Cherry and its highly successful Cream Soda and Strawberries & Cream additions, the brand continues to hold a massive share of the global carbonated soft drink market, recently surpassing competitors to become the second-best-selling soda brand in the U.S.