Owned by the confectionery giant Perfetti Van Melle, Golia is an iconic Italian brand of candies and mints that has been a household name since its inception in 1945. Best known for its signature small, round, liquorice-flavored soft candies wrapped in white paper, the brand has built a reputation for providing “refreshment for the throat” and a cooling sensation that lingers. Over the decades, Golia has successfully modernized its image with a diverse product range including Golia Activ, sugar-free variants, and extra-strong herbal lozenges, often marketed through memorable television commercials that emphasize breath freshness and vocal clarity. While it remains a deeply rooted cultural staple in Italy, the brand has achieved international reach, particularly in markets like Southeast Asia, by positioning itself as a functional yet pleasurable candy that balances intense natural extracts with a sophisticated, minimalist brand identity.