Owned by HiteJinro, Jinro is the world’s best-selling spirit brand and the undisputed icon of South Korean drinking culture, best known for its legendary soju. Founded in 1924, the brand is instantly recognizable by its green bottles and its cheerful blue toad mascot, symbolizing a legacy of nearly a century. While traditionally a high-alcohol rice-based spirit, Jinro modernized the category by introducing Jinro Chamisul, which uses bamboo charcoal filtration for a cleaner taste, and more recently, the “Newtro” (new-retro) Jinro Is Back, which revived the brand’s classic clear bottle design to massive success among Gen Z. Beyond its core spirit, Jinro has achieved global dominance by expanding into approachable, fruit-flavored variants like strawberry, grapefruit, and green grape, making it a staple in both traditional Korean barbecue houses and international cocktail bars alike.