Owned by Mondelez International since its landmark acquisition of the confectionery division in 2015, Kinh Do is Vietnam’s most iconic bakery brand, originally founded in 1993 by the Tran brothers. The brand is deeply woven into the fabric of Vietnamese culture, most notably as the undisputed leader of the mooncake market, where its seasonal red boxes are synonymous with the Mid-Autumn Festival. Beyond its festive dominance, Kinh Do produces a massive array of daily staples, including Cosy biscuits, Solite soft cakes, and AFC crackers, maintaining a presence in virtually every household and convenience store across the country. By combining traditional Vietnamese tastes with global manufacturing standards, Kinh Do has successfully transitioned from a beloved local family business into a cornerstone of a multinational portfolio, serving as a primary exporter of Vietnamese snacks to over 30 countries worldwide.