Owned by the British consumer goods giant Unilever, Lux is a pioneering global beauty brand launched in 1925 as the first “mass-market” toilet soap that offered the luxury of French fine-milled bars at an affordable price. Originally marketed as “the soap of 9 out of 10 screen stars,” the brand built its century-long legacy through glamorous associations with Hollywood icons like Marilyn Monroe and Elizabeth Taylor, a tradition that continues today with modern global ambassadors. While famous for its signature beauty soaps infused with “fine fragrances” crafted by world-class perfumers, Lux has expanded its portfolio to include body washes, shampoos, and skin creams that emphasize an indulgent, sensory bathing experience. Today, Lux remains one of the world’s most popular personal care brands, maintaining a dominant presence in over 100 countries by blending high-end floral scents with skin-nourishing ingredients like silk essence and vitamin C.