Owned by Meizan CLV, a joint venture involving the global agribusiness giant Wilmar International, Meizan is one of Vietnam’s leading food brands, specializing in high-quality pantry staples like cooking oils, flour, and pasta. Since its inception, the brand has positioned itself as the “chef’s choice” for both home cooks and professional kitchens, gaining widespread trust through its commitment to nutritional health and international food safety standards. While its flagship premium vegetable oil—a blend of olein, soybean, and sunflower oils—is a household fixture across Southeast Asia, the brand has successfully diversified into a comprehensive “kitchen solution” provider, offering everything from high-protein bread flour to semolina-based macaroni. By combining advanced European refining technology with a marketing strategy centered on family togetherness and the joy of cooking, Meizan has become synonymous with the “Golden Standard” of Vietnamese culinary life, consistently ranking as a top-of-mind brand for consumers seeking versatility and reliability.