Mentos Archives | M-Pacific Import Export Joint Stock

Mentos is a globally recognized confectionery brand owned by the Italian-Dutch corporation Perfetti Van Melle, famous for its signature “chewy dragées” that feature a crisp outer shell and a soft, functional center. Since its inception in the Netherlands in 1932, the brand has expanded into more than 130 countries, diversifying from its original peppermint roots into a vast array of fruit flavors, sugar-free gums, and even collaborations like the Mentos Fanta edition. Mentos reached peak cultural icon status in the 1990s through its “The Freshmaker” advertising campaign—which depicted protagonists solving social dilemmas with quirky, optimistic ingenuity—and later became a viral sensation due to the “Diet Coke and Mentos” physical reaction. Today, the brand continues to position itself under the “Yes to Fresh” platform, emphasizing a youthful, lighthearted approach to everyday life while evolving its product line to include more sustainable, paper-based packaging.