Nutriboost is a functional beverage brand owned by The Coca-Cola Company, primarily positioned as a nutrient-dense bridge between traditional dairy and refreshing fruit drinks. Launched as part of Coca-Cola’s strategic shift toward becoming a “total beverage company,” the brand is widely popular in Southeast Asia and Australia, where it is marketed as a convenient “smart nutrition” solution for busy millennials and families. Its flagship products typically feature a blend of milk and real fruit juice, fortified with essential vitamins and minerals such as Calcium, Vitamin B3, Vitamin E, and Zinc. In recent years, Nutriboost has expanded its lineup through high-profile partnerships—notably with dairy giant Fonterra—to introduce specialized UHT milk variants like Nutriboost Kids, Nutriboost To-Go for stamina, and Nutriboost Beauty, all designed to provide functional health benefits without the excessive sugar found in traditional flavored milks.