Olay is a globally renowned skincare brand owned by Procter & Gamble, originally founded in 1952 by South African chemist Graham Wulff as “Oil of Olay” to mimic the skin’s natural moisture with its iconic pink fluid. Over the decades, the brand transitioned from a single-product “beauty fluid” into a scientific leader in the anti-aging market, famously rebranding in 2000 to “Olay” to reflect a modern, streamlined identity focused on “ageless” skin. The brand is anchored by its research-driven sub-brands, such as Regenerist, which utilizes advanced peptides and niacinamide to target wrinkles and skin elasticity without the prestige price tag. By championing the “Skin Care is Self Care” movement and launching initiatives like the “Skin Care Pledge” to limit retouching in advertising, Olay maintains its status as a drugstore powerhouse that balances clinical efficacy with accessible, mass-market luxury for women of all ages.