OMO is a premier global laundry detergent brand owned by Unilever, recognized as a market leader across dozens of countries including Brazil, South Africa, Turkey, and Vietnam. Known alternatively as Persil, Skip, or Surf Excel depending on the region, the brand is most famous for its long-standing “Dirt is Good” campaign, which shifted the marketing focus from simple stain removal to a philosophy that encourages children to play and explore without the fear of getting messy. OMO’s diverse product range—encompassing powders, liquids, and pre-measured capsules—is engineered with advanced enzyme technology to tackle tough stains even in quick washes or cold water. In recent years, the brand has pivoted heavily toward sustainability under its “Clean Future” strategy, transitioning to biodegradable ingredients and recycled plastic packaging to minimize its environmental footprint while maintaining its status as a household staple for high-performance cleaning.