OVALTINE Archives | M-Pacific Import Export Joint Stock

Ovaltine, originally known as Ovomaltine, is a classic brand of milk flavoring supplement with a heritage dating back to 1904 in Bern, Switzerland, where it was developed by Dr. Albert Wander as a nutritional fortification for those suffering from malnutrition. Traditionally formulated from malt extract, sugar, and whey, the brand became globally recognized for its signature orange packaging and its distinctively malty, chocolatey flavor profile that differentiates it from standard cocoa mixes. Over the decades, Ovaltine evolved from a medicinal tonic into a household staple, gaining massive cultural traction in the mid-20th century through its sponsorship of radio and television programs like Captain Midnight and Little Orphan Annie. While ownership is now split—Associated British Foods produces it in Switzerland, the UK, and parts of Asia, while Nestlé handles the brand in the United States—it remains a nostalgic favorite available in various forms, including the classic malt powder, “Rich Chocolate” variations, and even ready-to-eat snacks.