P/S is a prominent oral care brand owned by Unilever, holding a deep-rooted legacy as a household staple in markets such as Vietnam and Indonesia. Originally gaining fame for its classic “Pro-Strate” formula—from which the name is derived—the brand has evolved from a basic toothpaste provider into a comprehensive oral hygiene leader offering toothbrushes, mouthwashes, and specialized treatments for sensitivity and whitening. P/S is heavily recognized for its social impact initiatives, such as the “Protecting Smiles” campaign, which focuses on dental education and school programs to improve public health in developing regions. By blending affordable accessibility with clinical innovations like pro-fluoride and calcium technology, the brand maintains a trusted, family-oriented image that emphasizes the importance of a confident smile and long-term cavity prevention.