Ritz is an iconic global cracker brand owned by Mondelēz International (and Kellogg Company in certain territories), best known for its signature circular, buttery, and slightly salty golden crackers with their distinct scalloped edges. Since its introduction by Nabisco in 1934 during the Great Depression, the brand has been marketed as an “affordable luxury,” a positioning that helped it become the best-selling cracker in the world. Ritz has successfully expanded its portfolio from the original classic cracker to include diverse formats such as Ritz Bits sandwiches, Toasted Chips, and Crisp & Thins, catering to the evolving demand for convenient, “poppable” snacks. By maintaining a reputation for a melt-in-the-mouth texture and versatile pairing potential—serving as a staple for everything from casual snacking to elegant hors d’oeuvres—Ritz continues to dominate the savory biscuit market through a balance of nostalgic brand equity and modern flavor innovation.

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