Ruby (specifically Red Ruby) is a prominent Vietnamese beer brand under the portfolio of Masan Consumer, designed to compete in the mass-market lager segment. Brewed with 100% imported Bavarian hops and barley, the brand is marketed as a premium yet accessible choice, known for its smooth, refined taste and distinctive red-and-gold packaging. Ruby has gained significant international recognition, notably winning the Gold Medal at the Asia Beer Championship for two consecutive years (2023 and 2024). Available in several variants including Red Ruby, Red Ruby Max (featuring a blend of German, American, and Australian hops), and Red Ruby Green, the brand leverages Masan’s extensive distribution network to reach consumers across Vietnam, positioning itself as a “Champion Lager” suitable for both casual gatherings and formal celebrations.