Originally introduced in 1961 by Unilever, Signal is a pioneering global oral care brand recognized for its long history of dental innovation and public health advocacy. The brand achieved international fame as the first to market a striped toothpaste, a visual breakthrough that originally signified the combination of cleansing paste and mouthwash. Over the decades, Signal has expanded its portfolio to include advanced formulations targeting cavities, gum health, and whitening, often tailored to specific regional needs under sister names like Pepsodent or Mentadent. Beyond its products, Signal is deeply integrated into global health initiatives, partnering with the FDI World Dental Federation to promote “brush day and night” campaigns and provide dental education to millions of children in emerging markets. This commitment to both functional performance and social responsibility has solidified Signal’s position as a trusted household name across Europe, Asia, and Africa.

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