Owned by Mars, Incorporated and managed through its Wrigley subsidiary, Skittles is a world-renowned brand of fruit-flavored bite-sized candies that first originated in Britain in 1974 before arriving in North America in 1979. Each candy features a hard sugar shell embossed with the letter “S” and a chewy center, famously categorized by the “Original” lineup of lime, lemon, strawberry, grape, and orange flavors. The brand is synonymous with its vibrant “Taste the Rainbow” marketing campaign, which has utilized surreal, quirky, and award-winning advertising to cement itself as a pop-culture icon. Over the decades, Skittles has maintained its status as one of the top-selling non-chocolate confections globally by constantly innovating with limited-edition releases, sour varieties, and texture swaps like Skittles Giants and Freeze Dried versions, all while leaning into a playful, irreverent brand identity.

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