Tea+ (pronounced “Tea Plus”) is a premium ready-to-drink tea brand launched by Suntory PepsiCo, most notably achieving market leadership in Vietnam and across Southeast Asia since its 2013 debut. The brand is built on advanced Japanese processing technology, specifically highlighting its flagship Oolong tea variant which contains OTPP (Oolong Tea Polymerized Polyphenols), a natural component marketed for its ability to help suppress fat absorption. With a brand identity centered on “living light” and holistic wellness, Tea+ has expanded its portfolio to include Matcha and Jasmine variants, appealing to health-conscious urban consumers who seek a refined, low-sugar, or authentic tea experience. By combining a sleek, modern aesthetic with the functional health benefits of traditional tea, Tea+ has successfully positioned itself as a sophisticated lifestyle beverage that bridges the gap between traditional tea culture and the convenience of a modern, bottled drink.