Trident is a pioneering brand of sugar-free chewing gum currently owned by Mondelēz International, famously introduced in 1960 as the first national brand to use artificial sweeteners instead of sugar to combat tooth decay. Its name is derived from “tri-dent” (three teeth), referencing the three original enzymes included to help control dental tartar, a legacy that cemented its long-standing endorsement by dental professionals. Known for its wide variety of formats—ranging from the classic rectangular sticks to Trident Layers and Trident Vibes—the brand has evolved from a strictly functional health product into a lifestyle snack celebrated for its long-lasting flavor and “bursting” sensory experience. Today, Trident remains one of the top-selling gum brands globally, maintaining its market edge through frequent flavor innovations and a playful, vibrant brand identity that encourages consumers to “chew through” life’s everyday moments with confidence.