Vaseline is an American legacy brand owned by Unilever, globally renowned as the pioneer of petroleum jelly-based skincare since its discovery by Robert Chesebrough in 1870. The brand’s identity is centered on the “healing power” of its triple-purified Vaseline Jelly, which acts as a versatile occlusive barrier to lock in moisture and repair dry, damaged skin. Over its 150-year history, Vaseline has expanded from its iconic blue-capped jar into a comprehensive skincare suite including intensive rescue lotions, lip therapies, and sun protection products, often enriched with “micro-droplets” of the original jelly. Through global social impact initiatives like the Vaseline Healing Project, the brand has reinforced its reputation as a dermatological staple that provides accessible, clinical-grade skin recovery for everyone, from everyday moisturizing to specialized wound care and skin protection in extreme conditions.