Vim is a leading global household cleaning brand owned by Unilever, recognized primarily for its powerful disinfecting properties and its specialization in “tough-task” sanitation. Since its origins as a scouring powder in the early 20th century, the brand has evolved into a versatile portfolio of liquid bleaches, floor cleaners, and thick toilet gels designed to kill 99.9% of germs while removing stubborn lime scale and stains. In many markets, particularly across Europe, Africa, and Asia, Vim is synonymous with professional-grade hygiene, often utilizing a signature “extra-thick” formula that clings to vertical surfaces for a deeper, more effective clean. By balancing clinical-strength performance with a commitment to public health—frequently partnering with global sanitation initiatives—Vim has secured its position as a trusted household staple for maintaining a germ-free and visibly spotless home environment.