Founded in 1869 by Thomas Bramwell Welch, who pioneered a method of pasteurizing grape juice to prevent fermentation, Welch’s is an American household staple uniquely owned by the National Grape Cooperative Association, a group of over 700 family farmers. The brand is world-renowned for its signature Concord grape products, specifically its deep-purple 100% Grape Juice and its iconic Concord Grape Jelly, which helped popularize the Peanut Butter and Jelly sandwich in the early 20th century. While it remains the global leader in grape-based goods, Welch’s has successfully diversified into a massive snack and beverage empire—most notably through its top-selling Fruit Snacks line, produced in partnership with Promotion In Motion (PIM Brands)—leveraging its heritage of “real fruit” quality to maintain a dominant presence in lunchboxes and pantries across North America.

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